CNB HOUSE OF BEAUTY
SCOPE: Brand Concept & Visual Identity Creation, Interior Architecture, Interior Design, Creative Direction, Furniture Design, Project & Site Management
LOCATION: Dubai, UAE
CNB House Of Beauty is a ladies-only private members club that provides tailored beauty care services. STUDIOVN was engaged to create a holistic visual identity and customer journey for the brand. Through integrated design, as well as customized research and development process, the interiors, branding, additions to services, and experiential elements were designed to provide a coherent customer experience. The interior design concept was inspired by the diversity of skin colours and was designed to be a beauty playground for the leading women living in Dubai. Comprising of innovative design solutions & bespoke joinery for beauty services, the space was designed to relax, rejuvenate, and socialize. The understated luxury look and feel is presented in interior design through the use of materials such as mirrors, metal mesh, curtains, and glass. The mood-setting is achieved through a warm saturated terracotta palette and careful lighting design.