CNB House of Beauty is a ladies-only exclusive members club that provides tailored beauty care services. STUDIOVN design firm was engaged to create a holistic visual identity and customer journey, and design the interiors in the spirit of new luxury and understated sophistication. Through integrated design, as well as customized research and development process, the interiors, branding, additions to services, and experiential elements were designed to provide a coherent customer experience. The interior design concept was inspired by the diversity of skin colours and was designed to be a beauty playground for the leading women living in Dubai, who seek similar venues in London, New York & Paris.