HOUSE OF BEAUTY
(DUBAI · UAE · 2021)
(PRIVATE MEMBERS' CLUB)
CNB House of Beauty is a ladies-only exclusive members club that provides tailored beauty care services. STUDIOVN design firm was engaged to create a holistic visual identity and customer journey, and design the interiors in the spirit of new luxury and understated sophistication. Through integrated design, as well as customized research and development process, the interiors, branding, additions to services, and experiential elements were designed to provide a coherent customer experience. The interior design concept was inspired by the diversity of skin colours and was designed to be a beauty playground for the leading women living in Dubai, who seek similar venues in London, New York & Paris.
A COMBINATION OF INNOVATIVE DESIGN SOLUTIONS & BESPOKE JOINERY DESIGN FOR BEAUTY SERVICES, THE SPACE WAS DESIGNED TO RELAX, REJUVENATE & SOCIALIZE.
EXPERIENTIAL INTERIOR DESIGN & BESPOKE JOINERY
THE UNDERSTATED LUXURY LOOK & FEEL IS PRESENTED IN INTERIOR DESIGN THROUGH THE USE OF MATERIALS SUCH AS MIRRORS, METAL MESH, CURTAINS & GLASS.
THE MOOD-SETTING IS ACHIEVED THROUGH A WARM SATURATED TERRACOTTA PALETTE & METICULOUS LIGHTING DESIGN.
CREATIVE DIRECTION FOR BRANDING, WEBSITE &
SCOPE OF WORKS
BRAND CONCEPT, VISUAL IDENTITY, INTERIOR ARCHITECTURE, INTERIOR DESIGN, CREATIVE DIRECTION, JOINERY DESIGN, PROJECT & SITE MANAGEMENT
INTERIOR & JOINERY DESIGN, FF&E SELECTION & STYLING, CREATIVE DIRECTION & PHOTOGRAPHY
IVAN SATRIA, CODICS LLC, ANNA MARGARYAN
5 ENSUITE TREATMENT ROOMS · WELCOME LOUNGE & EVENTS SPACE · JUICEBAR · CONSULTATION AREA · HAIR SALON AREA · MANICURE PEDICURE ROOM · 2 POWDER ROOMS