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What is experiential design? Why is it important for the construction industry?

Experiential design is a topic that has swiftly gained popularity due to the extensive development of technology-driven industries, but what are the benefits of experiential design for the interior design industry? What do we actually talk about when we talk about a curated design experience? Let’s begin by saying that within the construction industry, the experiential design is a broad term that encompasses different industries like exhibition design, placemaking, marketing, environmental graphics, and entertainment.


“...interior design must create a science of human experience in the built environment”. Shashi Caan


What is it?

Experiential design in interiors integrates multiple disciplines to create a memorable interaction and to enhance certain attribute in the overall experience. It is essential that one begins with a change of perspective and originates the vision from a human-centred approach to design. Besides functionality, comfort, aesthetics, and integration of the latest technologies, the experiential design also addresses the psychological aspects of human interaction with the built environment. For example, while it is impressive to walk into an aesthetically well-crafted hotel lobby, it is more inspiring and engaging to walk into hotel lobby that holistically curates the visual and sensory journey from the reception desk to the guest lobby and from the guest lobby to the room.


Why is it important?


Modern lifestyles are becoming progressively more eventful, we travel and discover, socialize and engage in more global causes. Furthermore, the growing dependence on technological devices is extensively changing human behaviour in day-to-day life. Creating engagement in public spaces with conventional methods is increasingly more challenging. It is important to recognize the need for evolution in many industries. Whether a marketer, an interior designer or an installation artist, all progressive professionals are looking towards creating more immersive experiences, and it is dubbed as “the age of experience”.




How can your project benefit from it?


While possibilities of integrating different disciplines are endless, different interiors and functions would involve different elements of experiential design integration. For example, a corporate office would benefit more from environmental graphics that reinforce the corporate message and employee comfort and well-being, and a restaurant might benefit more from adequate lighting design and storytelling through sensory elements. Meanwhile all public spaces would benefit from curated engagement opportunities. It is safe to say that thorough research involving marketers, brand strategists and designers is a good starting point for any project type that wants to create the interiors of tomorrow.


Who is it for?


While not every project in a contemporary construction industry is interested in avant-guard approaches to interior design, if you believe in creating a memorable experience, a distinct brand and emotionally engaging aesthetics in interiors, it may well be the most effective approach to creating a success story.


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STUDIOVN is an experiential interior design studio with an interdisciplinary approach to interior architecture, interior design and experiential design. We believe that curated design experience provides the novelty that will indeed become the real differenti­ator. For collaborations & opportunities get in touch.

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