Experiential design is a topic that has swiftly gained popularity due to the extensive development of technology-driven industries, but what are the benefits of experiential design, also known as experience design, for the interior design industry? What do we actually talk about when we talk about a curated design experience? Let’s begin by saying that within the construction industry, experiential design is a broad term that encompasses different industries like exhibition design, placemaking, marketing, environmental graphics, and entertainment.
“...interior design must create a science of human experience in the built environment”. Shashi Caan
What is experiential interior design?
Experiential design in interiors integrates multiple disciplines to create a memorable interaction and to enhance certain attributes in the overall experience. It is essential that one begins with a change of perspective and originates the vision from a human-centered approach to design. Besides functionality, comfort, aesthetics, and integration of the latest technologies, experiential design also addresses the psychological aspects of human interaction with the built environment. For example, while it is impressive to walk into an aesthetically well-crafted hotel lobby, it is more inspiring and engaging to walk into a hotel lobby that holistically curates the visual and sensory journey from the reception desk to the guest lobby and from the guest lobby to the room.
Why is experiential interior design important?
Modern lifestyles are becoming progressively more eventful, we travel and discover, socialize, and engage in more global causes. Furthermore, the growing dependence on technological devices is extensively changing human behaviour in day-to-day life. Creating engagement in public spaces with conventional methods is increasingly more challenging. It is important to recognize the need for evolution in many industries. Whether a marketer, an interior designer, or an installation artist, all progressive professionals are looking towards creating more immersive experiences, and it is dubbed “the age of experience”.
How can your project benefit from experiential interior design?
While the possibilities of integrating different disciplines are endless, different interiors and functions would involve different elements of experiential design integration. For example, a corporate office would benefit more from environmental graphics that reinforce the corporate message and employee comfort and well-being, and a restaurant might benefit more from adequate lighting design and storytelling through sensory elements. Meanwhile all public spaces would benefit from curated engagement opportunities. It is safe to say that thorough research involving marketers, brand strategists, and designers is a good starting point for any project type that wants to create the interiors of tomorrow.
Is experiential interior design right for your next project?
While it is scientifically proven that our environment influences our mindset, well-being, and behaviour, not every project in the contemporary construction industry is interested in this approach to interior design. However, if you want to create a memorable experience in your property, distinctly brand it, and emotionally engage the visitors in the interiors, it may well be the most effective tool to creating a successful destination property.
STUDIOVN is an experiential interior design studio catering to luxury property development globally. We believe that curated design experience provides the novelty that will indeed become the real differentiator in real estate development. Interested to hear more? Book a call or get in touch today.